AI Insights · Timothy · July 2025
Top 5 Free-to-Play Android Games in New Zealand: Q2 2025
Discover the performance trends of the top free-to-play games on Android in New Zealand during Q2 2025, including download and revenue insights from Sensor Tower.
In the second quarter of 2025, the free-to-play gaming landscape on Android in New Zealand showcased some interesting trends, as reported by Sensor Tower.
Block Blast! by HungryStudio saw a consistent pattern in weekly downloads, starting at around 4.7K and ending the quarter at 4.2K. Despite this steady download rate, the game experienced no significant revenue after the first two weeks, while weekly active users fluctuated slightly, maintaining around 82K by the end of June.
Royal Kingdom from Dream Games, Ltd. showed a dramatic rise in weekly revenue, climbing from $444 at the beginning of the quarter to nearly $9.5K by the end. Downloads increased significantly mid-quarter, peaking at 5.3K, while active users rose steadily, reaching 9.5K in the final week.
Roblox, a popular title by Roblox Corporation, demonstrated robust revenue growth, with weekly earnings hitting approximately $80.4K by quarter’s end. Although download numbers hovered around 3K, active users surged, exceeding 109K in the last week of June.
Vita Mahjong by Vita Studio experienced modest revenue, with figures reaching $65 in one of the peak weeks. Download numbers remained stable, averaging around 2.5K, and active users showed a slight increase, closing the quarter at about 15.8K.
Lastly, Kingshot from Century Games PTE. LTD. exhibited impressive revenue growth, peaking at $15.1K in mid-June. Downloads remained fairly consistent, averaging around 2.5K, while the number of active users grew steadily to approximately 4.5K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower's website.